Hina Sanam
Have tried to box, and mobile payments begin, to provide liquidity through the granting of the old small companies, such as agricultural terraces, cafes, and a way to turn their mobile phones or tablet computers in the stations, the credit card. Square is now trying to make obsolete the Governor, too, through the development of their way to the consumer to buy.
On Monday, said Jack Dorsey, Square co-founder and CEO, and a way for shoppers by giving its name to just pay to the merchant. Mr. Dorsey, who also co-founder of Twitter, and customers and the use of a new feature on the iPhone, or field applications of the robot, called the card case, to make the payments. He called on traders to use one register to ring up and track purchases.
The use of mobile phones to facilitate the procurement process is currently a crowded corner of the investment technology. Most of the companies and to address one aspect of the purchase, such as mobile payments or vouchers. But Mr. Dorsey is thinking big. He wanted to be a place to participate in every step of the transaction process by replacing cash registers, and loyalty cards and paper receipts. "We believe that it should be one system," he said.
In the beginning is facing tremendous competition. The goal is a box to replace the
cash registers and POS terminals and companies that make them, such as Verifone. Box also take on many start-ups that offer loyalty cards and mobile phone, such as Foursquare, and compete with Google, Apple, PayPal and major credit card companies and banks to offer mobile payments.
mobile_payment1.jpgSquare of new payment services are available on only 50 dealers in New York and San Francisco, Washington, St. Louis and Los Angeles.
Shoppers can use the application card issue to search for these companies, and pay the bills and receipts of the store. Shopper opens the application, which look like brown leather wallet, clicks to open a tab in the shop then give the dealer his or her name. Already stored the number of shoppers with credit cards Square. Traders see a picture of the user so they can confirm it is the arena the same person.
Register with the advantage, traders can appeal to shoppers who are close to application deployment agreements yard or menus. They can also digitally store the receipts and tracking customer behavior.
Some shoppers said they were uneasy about trusting their yard with credit card information at all necessary to pay is the name, not the plastic card.
According to the theater, images, and the fact that people can be paid only if the phone and adds a nearby level of protection. To buy more than $ 50, and shoppers to enter the PIN number as they do in the ATM. Mr. Dorsey compared to Apple's iTunes and Amazon.com, which stores credit card numbers, so people can easily make purchases with the e-mail address and password.
Box to join a group of technology companies and telephone companies, banks and issuers of credit cards that are trying to replace the governor by letting people use their phones to pay. Most efforts are still in the stages of the test early. Unlike the square, more than the others plan to use a technology called near field communication, or NFC, through phones that send information such as credit card numbers to merchants.
Initially, the company in most of the scenes which is yard Verifone POS terminals and programs exist in 70 percent of companies in the United States. In an interview before the announcement of Theatre, said Doug Bergeron, executive Verifone large, that the field will not catch on because people prefer payments NFC technology and they have security concerns about using the box.
